A lot of people are interested in knowing how hard is it to rank for terms like Franklin Tennessee real estate for sale and other terms where they know there is some traffic and that’s where the thinking terminates and they unknowingly fall into a failed strategy. While of course traffic is good, it’s only the start to proper marketing for your real estate business. Think about this, what if you treated your real estate farm in the same way? What if you simply tossed your business card at the doorstep of everybody in a certain neighborhood? How well do you think that would convert people to list their home with you? I think that might persuade people to understand who to avoid to list their home. Why do agents throw great resources at ranking in Google only to have people come to a website where there is no personal connection with the very person they need to choose to work with in order for there to be money into your business? Of course reading this, it’s clear it makes no sense but this is exactly what a lot of agents pursue because they are mesmerized by the thought of getting a lot of traffic to their website. The harsh truth is that I see agents with plenty of traffic to their website all the time who don’t get sales because they don’t deserve them. They don’t do anything to connect with the target market one person at a time. When you are selling real estate it’s a one to one proposition. You look at one house at a time. You talk with one or two people at a time. You take pains to make sure that they are seeing what is well matched to their ability and desire to buy. No less care should be taken with your website where the number one product is not the houses – not yet, but you. Yes, I want you to hire me to help you with SEO. More than that however, I want you to succeed even if for selfish reasons that I want you to be able to pay me for successful marketing campaigns online and if you’re not making money you won’t be able to do that. Much better to have such overwhelming success that there’s plenty of money to engage in more and more online marketing to capture more market share from your competitors who are too lazy to figure out what to do to improve their business and the lives of their customers.
When it comes to real estate SEO, ranking a webpage is only part of an effective strategy. Every piece of the marketing puzzle must be properly in place for success and that includes persuasion architecture and sales optimization just as much as, if not more than, website optimization.