SEO Updates, Insights & Perspectives
Finding the latest in SEO trends with Dave Keys.
Requiem For Google’s Last Honest Dance
In the movie Man In The Iron Mask, the young king spends the night with another in a series of very naïve young women who thinks she is in love by morning. She starts to talk to the king about breakfast and what they might enjoy to which the king replies, “I like to eat alone. By the way, you’re leaving tomorrow.” This in essence, is what Google has done to everyone they drew into the ballroom to dance with them in celebration of Google plus. At the end of the night, we have all been screwed and the illusion is over. One of the biggest incentives to online marketers and bloggers alike to form a new allegiance with Google on their new, if slightly clumsy social network and it’s oddly named similarities to likes and shares, was the promise of increased interactions and click-throughs because of the visibility of authorship images in organic search results.
Now they don’t need us anymore and they don’t want people to see us hanging around the palace. Best to make us invisible.
After two years of apparently feigned courtship to bloggers, marketers and business owners, Google pulled the plug on authorship images in search results.
I am not especially disillusioned and I understand that Google is a business. I am also under no illusion that what I present here is somehow a full representation of the truth about what Google is doing with authorship. The problem it illustrates however is how Google tends more often now, to treat people with disrespect especially as Google grows larger and richer.
What I say here is true, not in the sense that it is true to the exclusion of other truths and bigger truths about why Google made their decision. It is true alongside of those other truths. It well may be that Google’s intent and best effort was to improve their search results but doing so is like damming up the Yellow River in China to get more power. If thousands or tens of thousands of people live along its banks and have lived there for centuries of generations, that’s just too bad. Their homes will now be flooded and destroyed. They will be displaced and forced to live in strange new unwanted environments.
Google CFM “censorship for money” is what is happening. Maybe not from Google’s perspective but definitely from the perspective of everyone they have dismissed and disenfranchised in the course of making their large-scale decision that respects stockholders and profit margins more than they respect the people that helped get them there to enjoy those values.
Google brought all of us into a dance two years ago, promising a world where we had a voice and a means of expression like never before. We could interact with others on the web and retain our identity across search. That was until it somehow got out of their control. Once again, Google decided to take the easy route of censorship in the virtual universe. If you get too visible. If you get too much advantage. If you get out of line. Google will not hesitate to single you out and delegitimize or even punish you as an entity or as an individual. Play by our rules or we will silence you. It may not technically be a universe that they control but it is practically and functionally on a daily basis, an entire virtual universe that they control. It works like a universe and entities live and die there whether Google ever intended that or not. At some point, they began to leverage that reality with Google Plus. The problem is that this is not a universe they created. It’s not really their virtual property but they took control of it anyway. They simply came and took over a very large portion of the World Wide Web. Functionally and perhaps unfortunately, they have positioned themselves as a sole gateway and keeper of this world wide web for the majority of people who go online. They make the rules and enforcement is swift and targeted. They will punish you even if only to make you an example of you to others. They will destroy your entire business just to demonstrate that they can do so to others. This is as if to say “We can’t kill all of you but the next one we see, we will execute. Now, don’t get out of line, the rest of you.”
How many times has Google started out as your friend and turned out to be your enemy or at least your frenemy? Google often starts out promoting themselves as being on the moral high ground but somehow they end up on the strategic high ground only, and then their supporters defend them saying they are just a corporation taking the best course for their business, so morality doesn’t apply. That’s fine as long as morality is on the same level throughout the process from beginning to end and from the start when Google attracts new customers and new subscribers, but that isn’t what they do. They can best be judged not by what they say but what they do next.
In the attraction phase, they naturally acquire and accumulate a small cadre of dedicated defenders. Those defenders are also quick to correct you and are even ready to report you to the authorities if they see you breaking either the old rules or the new ones or even one that they decide are important that they make up themselves. When you get in bed with Google, the end always turns out the same. Just as you are marveling at how cool the king and his palace are, the king says “I like to eat alone. By the way, you are leaving right now.”
As long as we are willing to put up with the behavior of a bad king, the bad behavior we get is Google as it is today. Unilateral, unfettered, unbridled exercise of power regardless of what it does to any or most or even all of us.
Next time Google throws a party, and invites everyone to come in for a great time, I’m at first inclined to say “no thank you” but like most of us, I will probably go, but with my eyes wide open. They have done everything possible to ensure that no other choices are available.
Realtor.com is almost always in the top 3 results for your real estate market. (It’s not fair and that’s the way it is.)
One of the biggest reasons why Zillow, Trulia and Realtor get the lions share of local search terms such as “Boca Raton real estate for sale” is natural link volume and diversity.
Google’s Penguin algorithm supposedly punishes over optimization of anchor text yet I have found, According to Google itself, a phrase that shows up in 11 million links pointing back to Realtor.com. How is this possible? One reason is that this particular phrase shows up as part of much longer and varied phrases but its influence on search results is clear and compelling. There are some takeaways regarding this approach to anchor text at the end of this post.
By link diversity I mean two things that are equally applicable.
1. Diverse domains.
In simple terms, Google runs a test to see who links to your website. If they determine that most of your links come from only a few people that means a lot less than you have links coming from a larger variety of people(Websites). Checking on the authenticity, server location and geographic location of domains with links to your website helps them determine your website’s importance.
2. Diverse anchors.
This is another test to see if you are over optimizing(Manipulating) the search engine by using repeated anchor text. This is with the penguin algorithm is all about. Failing this test can wipe your website off the Google landscape. The days of gaming search results for a keyword by creating a lot of links with that keyword across a limited set of websites are over. The days of high visibility for a topic, a concept and quality ideas is certainly here to stay. This is not to say that keywords and links don’t matter. It’s just that Google’s testing has become a lot more sophisticated and has really put the pressure on to stay away from artificial manipulation of specific keywords and lean toward authentic content and authentic link acquisition.
These two factors are algorithmically assessed by Google’s computers and scored.
The more of these kind of links that you have the higher you will be shown in search results.
Despite the rising crescendo of Google’s nonstop PR campaign and FUD (fear uncertainty and doubt) campaign about link manipulation, links are still king in search engine optimization.
My studies continue to show evidence that these aggregator websites provide widgets that systematically and programmatically change anchor text pointing back to their particular Community search pages so that there is always a balanced ratio of anchor text to avoid the Penguin penalty. I even suspect that these widgets are programmed to display one thing to visitors and another to search engines. This is a clear violation of Google’s TOS if it is true but big brands get away with a lot of things that you and I supposedly cannot.
Realtor.com is in the number one position for the search”Miami real estate.” and a quick evaluation on Majestic SEO’s Site Explorer revealed this anchor text: “miami real estate – miami, fl homes for sale – realtor.com®” coming from several websites pointing back to the Miami page on realtor.com. Every one of them that I checked did not have the link when I visited the webpage but they did have a widget that is deployed across in about 46,000 websites (shown below).
Realtor is not the only one to provide widgets that come with their own TOS and it usage agreement which typically restricts the user from altering any code whatsoever in the widget. This leaves the owner of the widget free to create and rotate links and anchor text at will. Will Google ever do anything about this? I don’t know but they certainly will hammer you if you try it!
There has been a lot of talk about what kind of SEO works on real estate websites. What kind of content is indexed? Listings? Your blog posts? Facebook? Pinterest? The all-new potentially powerful authorship SEO on Google Plus? The real estate agent faced with increasing domination of a few familiar names at the top of every Google search finds themselves thinking, “What SEO technique will get me more traffic to my website so I can get leads?”
Are You Fighting An Opponent Who Calls All The Shots?
You’re in a fight with a behemoth, Google itself who, incidentally, calls all the shots.
This may remind you of a hand to hand combat scene in some epic movie. The call rings out, “Choose your weapon!” Someone is going to lose and someone is going to win. The greater power or prowess will determine the fate of everything. The time and place and the conditions of the battle are all set by the same party that is NOT going to lose this fight. You may hold out or even get the upper hand for a round but in the end, you’re going to be overcome. You will go down in defeat because the resources of your opponent are virtually limitless. If you’re going to survive and even thrive, you’re going to have to adjust your strategy and employ personal guerrilla tactics that work, just like George Washington did.
George Washington Faced an Insurmountable Foe
George Washington was an ant against an anteater and he knew it. Great Britain was a/the world class alpha empire. In the eyes of their overlords, the British, Americans were a fledgling hodgepodge of rugged but in military preparedness, hopelessly inexperienced and untrained farmers. They were subjects of the crown- the “brand of the day“ that mattered. We have some “brand of the day” monoliths in real estate for online search too. Google gives high priority and preference to them and generally not you, the local agent. This is the new face of real estate SEO and reality is where we forge effective strategy for real estate marketing online with profitability. A battle and a war is often won by the most agile, not the most powerful.
Professionals VS Determined Individuals With A Personal Do Or Die Cause
The British and their hired mercenary allies were all uniformed, highly trained and disciplined professionals. What chance did rugged individualists have against them? Determination and a unique, agile, always thinking on their feet populace who knew their own territory inside and out. No imported army could be prepared for the intricacies of fighters who knew every hectare and acre of the territory they lived in. They knew about every clearing, hollow and hill and where the advantages in their strategy could be leveraged.
Americans were the insurgents and they did not engage in a “gentleman’s fight.” You may be up against seemingly insurmountable opponents but you are not in the “gentleman’s fight.” You are in the fight for your own market, your own leads and your own territory in real estate and effective real estate SEO still delivers the goods when it comes to conversion. I know. My efforts in SEO was instrumental in delivering over $57 million in sales in an 18 month period for one client alone who leveraged a very local, targeted SEO strategy to gain visibility and a foothold in an extremely competitive south Florida real estate market.
A Difference Of Intent And Attitude
What made the difference? George Washington had a purpose to achieve and a message to deliver and he didn’t waste time grandstanding in epic but un-winnable battles to advance his cause. He was agile, he was deliberate and he had a clear vision of his unique idea of life independent of a monolithic empire and narrative about a people who would be free and independent. That was his message and the British with all their technical and military superiority couldn’t deal with it. There’s was no suppressing the underdog Americans.
Content Marketing In The Revolution Of Real Estate SEO
While the British were thinking they should try to win over the hearts and minds of the Americans, Thomas Paine was writing Common Sense and penning documents like the Declaration of Independence. Early content marketing that was powerfully effective against a much larger mass communication capability.
It’s about the individually tailored and crafted message directly to the heart and mind. It resonates already because it’s already in sync with the specific person who is most likely to respond based on their own needs and desires. No winning hearts and minds required. They’re already won by affiliation and understanding on a personal level.
Freedom Of Expression and Unique Ideas in Real Estate Marketing
It is the tendency to conform that ruins your visibility and conversion in the marketplace, not your position in Google. It’s easy to get seen. A few key words and phrases in your title and content that is specific enough to be found is going to be found, especially by people online looking for answers that you’re being very specific about. It’s harder to be unique and attract and engage the right people and turn them into clients but your competition is less prepared than you think.
Much of your competition is doing the same thing as everyone else– afraid to be different and afraid to somehow look unprofessional or less convincing than the next agent who is saying and offering the exact same service and product as you. How are you going to win with that strategy? Everyone with greater resources and greater exposure gets in line first for the same run of the mill uncommitted and unfocused low quality leads.
Don’t you want to attract and acquire as dedicated clients, people who are most charged, motivated and emotionally prepared to commit to a strong client/agent relationship and cooperate in a sale that will culminate in success?
Meeting the mind and emotion of the right buyers and sellers combined with enough search visibility to be found by the best, most prepared to act leads is the key to your success- one valuable client at a time.
Content And SEO Can Be Worth Millions
My long standing track record of success and expertise in both content that sells and visibility that gets to the right person is at your disposal if you act first. I take on a limited amount of clients, especially with the demand for competent SEO and marketing talent that increases with each Google algorithm update that sends underperforming SEO strategies packing. This means, simply, there is more work and less available providers of working strategies. Now is the right time to start in a long term strategy of unique, compelling marketing messages to a target audience (your own market) that reaches well beyond the cold, impersonal mechanized approach of listing aggregators like Zillow and Trulia. The right combination of real estate SEO, real estate search marketing and delivery of compelling, value laden direct messages and communiqués to your most likely to buy or sell market audience is worth millions. It has been to my clients and can be for you as well.
Contact me now to find out for free if you are currently a candidate to deploy your unique message to an audience that brings sales to your business and money to your bank account. You may need to come up to speed in terms of your marketing strategy and/or website and online profile but a call to me will leave you better off and pointed in the right direction whether I can take you on as a client right away or not. You might as well take the first step out from behind the very online entities that cloak and render invisible your own online presence. They demand that you pay them for your own leads. Take the challenge now and take back your own market on a local level with the very things at your disposal, personal touch, personal value and expert knowledge of your market that the empirical aggregators can never duplicate and can never take from the informed and dynamic local marketing real estate agent.
Call me 888-216-1231 or cell: 714-222-7961
Real Estate SEO in 2013
Everyone virtually without exception is telling you content marketing is where it’s at in 2013 and generally they are correct but where are you putting that content? Who is benefiting most from what you do online? Syndications are rolling out more and more schemes with a front end that looks like a great benefit to real estate agents but these schemes tend to work like inverse Trojan horses gathering many elements of the work of individual agents and amassing all those small pieces of effort and energy to themselves to create massive powerhouses that dominate search results.
Trulia Stealing Your Thunder In Search?
What’s really happening: Trulia has, with your permission, installed a link with targeted anchor text on your website that gives page rank or link juice back to Trulia.com. Beyond that, the widget takes instructions by “calling home” and alters the link keywords to match your specific real estate market, e.g. “Hollywood Hills homes for sale.” These links aggregate as more people install the free widget and Trulia benefits from an array of links pointing to their website where ever they want them to and with whatever anchor text that they want to have pointing to them. In other words, they control the entire linking profile from a vast number of relevant websites all to do with real estate. What could be more powerful than that? And it works. Trulia shows up as the first search result for more and more local real estate searches in Google.
Fighting the Trend:
One thing that local agents have that is withheld from syndicates is Google’s local search. Optimizing your website along with references in Google local delivers high placement in search results, usually above all the syndicate results.
Another is local content. Agents who create content about their community on their website, their blogs and available channels like YouTube will outperform syndicates despite their domain power.
Google authorship: Nothing speaks to a local audience like the face of the local person in search results. it’s easy to cross-link your Google profile and your website. This will deliver the headshot of your choice in search results attracting attention saying, “Here is a local person who can really help you one on one.”
I spend countless hours studying and learning what the latest pet peeves and carrot and stick strategies Google is employing to get people to behave they want on their websites. It’s Google’s game absolutely and if you want to be ranked high on Google you will learn the rules or employ someone who knows them well and preferably both. If you should always be informed about what is happening in your business and SEO is no exception.
One way to get quickly informed and find out immediate strategies that will improve your ranking quickly is to take advantage of my Real Estate SEO Jumpstart this multifaceted analysis and strategy session includes full website analysis and one on one sessions along with concrete strategies spelled out for you to get guaranteed higher placement for the keywords you are struggling to rank for right now. These are steps you can take on your own, immediately that will make a difference in your real estate business visibility online.
Likes and plus ones are a game by-in-large but have you looked at the Search Engine Optimization section of Google Analytics lately?
There’s an entire section that measures traffic coming in from “Social” and that “Social” is very broad ranging from Disqus to Linkedin to of course, G+.
What is being reported and measured is traffic that engages by clicking through the social media curtain to your website. That is a challenge most people don’t like and don’t want to take on, but the rewards I have found to be high for that very reason.
If you’ve seen my SEO experiment on Google Plus, Most of what I have done has involved attracting people to visit the website. Social isn’t the end all but ignore it at your peril. It’s a strong signal when people are actually finding value in what you offer.
Set it and Forget it? Forget it!
One day soon, somewhere, someone will wake up and check on their local business listing and find it has disappeared. Google will have removed it without a trace and without fanfare. No, they didn’t take a punitive action against an offending product or behavior, but rather the lack of one.
One thing Google loves is freshness and change. Something new to offer its searching audience. The BSO (bright shiny object) is what people like and Google knows it. They want a steady stream of them to hand out on their portal. You could make a case for the different as a marketing strategy. There are lots of opportunities in niche content creation and page one, even #1 search results that would surprise you like: California business cash flow solutions
Keeping it Fresh for the Search Market is SEO in Action
Google wants you to keep up and keep it fresh. That simple. Take that places page you created last year. If you leave it alone, you may find that Google has decided that if it isn’t relevant enough to you to update it, it isn’t relevant to others either and they’ll go ahead and let if go with the purge that happens with any healthy data management system whether it is the human mind or a virtual system like Google. Memory and data get pruned, trimmed and purged routinely in human minds and in Google. What color was the car parked next to you in the parking lot this morning? If you do remember at all, what about yesterday? Eventually, information is purged and consolidated.
From the Google + TOS page: Google may, without notice, remove your Google+ Pages if they are dormant for more than nine months.
One thing you’ll want to do is keep up with your potentially most valuable online asset. A local listing that places above competitors goes a long way. SEO is becoming PR a little bit more every day. Keeping it fresh isn’t just an SEO tactic, it’s a necessary strategy and plan.
It may be convenient to set some processes in business and have to give minimal thought to them afterward but Google local and SEO in general aren’t among those set it and forget it processes.
I participate in a forum for SEO advice. Mine isn’t always in the professional vernacular but I focus on clearing up major issues fast for websites. Real estate websites are close neighbors of Bed and Breakfast websites so I thought I’d share some observations on this particular website just for people in real estate to gain some perspective into what should and shouldn’t be happening on their sites as well. I hope you gain some benefit from this review of a B&B website.
I have a client at http://www.shorecrestbedandbreakfast.com/ with a blog at http://www.shorecrestbedandbreakfast.com/blog/ I could use some advice on how to get this site up in rankings.
This article is syndicated from my real estate SEO blog and Activerain, but I wanted to add here that the website observed here has moved in and out of the top ten pages of SERPs. Today, it’s at the bottom of page four. It may yet recover but the obvious takeaway here is that at the very best, overoptimizing anchor text doesn’t help your cause.
In any SEO campaign, whether for real estate or anything else, best results correlate to best practices and what’s demonstrated here is poor practice indeed.
If you want to fall from Google page one to page five in search results, follow this example. Otherwise, follow some real estate SEO expert advice and avoid this practice like the plague. Google is getting better at finding poor SEO practices and discounting them. It may seem like a penalty, but it’s more like an equalizer. Google determines that if your one-trick-pony is your sole SEO strategy, your real estate website is probably not as valuable as other real estate websites and a downgrade is surely on the way for you.
Your real estate website is on Google’s radar all the time and the Boilerplate Anchor Text algorithm along with Panda and a host of other analyses of your on-page and off-page SEO is always ongoing. If you’ve been risking your website with poor SEO practices frowned on by Google then any short term gain you may have obtained is probably going to turn in to long term pain when the machines of Google’s 200+ algorithms catch up with you. Why not get the right kind of SEO strategy now? Contact Real Estate SEO expert Dave Keys at 714-222-7961.
Google Will Break A Lot of Tracking Tools and SEO Hearts With This One
October 18, 2011: Announcement on the Goog-O-Blahg-oh in the name of “Making search more secure”:
We will stop all third party tracking services in their tracks, or more mildly put, “we are encrypting search for signed in users and websites won’t be able to see the keywords that brought them there, but don’t worry, we’ll send you a summary if you register your site with our Webmaster Tools where we can control your behavior.”
Google will use SSL technology to further obscure the process by which people find your website, just in case you were trying to figure that out and optimize your content in any way to rank for a particular term, something Google kind of dislikes unless you’re a big brand name like Nike. Then you can rank for shoes. If you’re a shoe store selling shoes in Westbury you can go to SSL encryption purgatory. Sign up, let Google babysit your website and you’ll get a summary if they don’t come up with a penalty program for everyone selling anything or promoting anything they don’t pre-approve.
Do you ever get the feeling that Google is controlling a bit too much lately?
Could this tip the scales in the favor of Bing?
What does this mean for sites that receive clicks from Google search results? When you search from https://www.google.com, websites you visit from our organic search listings will still know that you came from Google, but won’t receive information about each individual query. They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools. This information helps webmasters keep more accurate statistics about their user traffic. If you choose to click on an ad appearing on our search results page, your browser will continue to send the relevant query over the network to enable advertisers to measure the effectiveness of their campaigns and to improve the ads and offers they present to you.
In the name of privacy, Google sweeps away more of the competition just by throwing a switch.
This is definitely not the way to market a short sale. I have passed this house for several months on my morning walks and said to myself, this house is going to go into foreclosure. Today was the day.
Every time I came by, that sign just nearly punched me in the face with “go away!” What this picture does not show is that for almost the entire time until about a week ago that this house was listed, the grass was 3 feet high and everything seemed to say, “Keep moving. Nothing to see here!” it may have not been intended that way at all but that’s the impression that I always got, and I’m sure that many others got that impression too.
All the SEO in the world can’t fix poor marketing strategies. It seems to me like some agents just don’t really want the listings they have. Maybe I just have a different attitude of being a little more hungry for business even if my plate is full because I remember so many times when there wasn’t that much business. I couldn’t bear to have this listing without at least going to mow the yard when it needed it if I had to do it myself. And that appointment only sign? What on earth could be the benefit of that? Obviously, this home as it was marketed did not attract enough qualified buyers to get past foreclosure, did it?
We so frequently hear about abuse of blog comments, the argument between to follow and no follow back links and so forth that we forget the value and purpose of blog comments in the first place. Comments are there to create a conversation and allow readers to contribute thoughts and ideas to the authors post. Nearly every author appreciates honest contributions to their blog- even contributions that include opinions that differ from those of the author. There are methods to create beneficial and enjoyable content in blogs that also benefit you with the currency of the coveted back link.
Step One. Find a decent dofollow blog. Comment, but leave contextual, informative and even entertaining comments. There are still plenty of blogs that actually allow and encourage this. Many are quite generous. Spammers will be moderated out but the real conversations and valid observational comments with an interesting point of view are still very rare and will be welcomed by most moderators. Furthermore, comments that are well-written and conversational, introducing new ideas and thoughts on the topic provide the relevant context for your back link. Yes, back links are the de facto currency of blogs and their comments, but that does not mean counterfeiting of that currency is going to help your cause. The purpose of comments is to create a conversation, engaging the author and readers–you know, just like people do at any real gathering weather at a coffee shop, a party or just hanging out on someone’s porch, shooting the breeze.
BONUS many times, a well crafted comment delivers more traffic to a website than the ranking search volume for where you end up in search results from comment links. There’s a real estate SEO Marketing tip that doesn’t require any link strategy at all.
Step Two. Once your comment is posted, submit the URL of your comment if available, or the URL of the blog itself to ping services like Pingler. This eventually alerts search engines to the notion that there must be a change or new content on the page.
Step 3. Take a break
Dave Keys, real estate SEO expert
Chatter levels are increasing on forums like Webmaster World about yet another Panda update going on now. Right now. For those who like tracking by numerical sequences, this iteration would be panda 2.4.
According to Rand Fishkin at SEOMoz, what makes Panda revolutionary is that it is a learning machine. Perhaps considered by some to be not too unlike the Terminator, always gathering information about and better understanding human behavior. In terms of artificial intelligence, Panda’s view of the world was formed in a soup of months of study and opinion gathering from web activities of real human beings. Google has confirmed that extensive research was performed where people were presented with websites and were simply allowed to vote whether they like the website or they didn’t like the website. This could obviously include factors ranging from colors and appearance to images, animations and graphics to menu systems and of course, the text content and layout of a website.
Panda has since recursively crawled, not the web, but the Google index and evaluated the websites in the index and rearranged the search results based on its learning of what is in the index compared to its core learning algorithm from the research accumulated and somehow translated into the “Panda Intelligence”.
These recursive reviews of the index and subsequent rearrangement of the SERP (search engine results placement) seem to indicate that Panda comes back around each time, apparently about once per month, with a higher level of intelligence and understanding of the web. Whether or not this is the real-time result, it is certainly the theory and it is a theory that Google is so far sticking with.
I have a pretty strong notion that if I am reading content and feel like I’m being gamed with duplicate or rehashed content–and I don’t like that, Panda it is probably going to sense the same thing sooner or later and filter out the same things that I don’t like from search results. That is clearly Google’s intent and if you happen lately to type in a misspelled or incorrect word into Google search you’ll notice that Google has a pretty good idea what you are actually searching for and gives you results for that term first.
Slam-Dunk Google-slapped! Your stodgy ugly boring website is finally going down! Crash and burn time for the surviving spammers of Panda 1.0 or whatever name you like. This video clearly illustrates a website meeting its demise as it’s owned by Panda 2.2. Your article marketing supported squeeze page site nobody likes is next!
Watch the video carefully as the website is engulfed by the inescapable Panda Update. It’s everywhere now as you have seen with your own de-ranked website that you knew was wrong as polio anyway.
In case you need a better, more technical explanation of Panda:
That’s right, Panda 2.2 has made it so that people have to actually enjoy your website. Imagine the audacity! Google insists that your website is something people want to see now? What’s it all coming to? My spun articles and bloviated content are going to be ignored, all 600 words of my carefully crafted and unique article?
I’m better off with this photo of a hummingbird than you are with your article because people like it better.
That’s the essence of Panda Update.
Dave – Real Estate SEO that profits you.