Solutions By Dave Digital Marketing and SEO Search Engine Optimization
Panda 2.2 A Real Kick In The Head to Some Websites

Panda 2.2 A Real Kick In The Head to Some Websites

Slam-Dunk Google-slapped! Your stodgy ugly boring website is finally going down! Crash and burn time for the surviving spammers of Panda 1.0 or whatever name you like. This video clearly illustrates a website meeting its demise as it’s owned by Panda 2.2. Your article marketing supported squeeze page site nobody likes is next!

Watch the video carefully as the website is engulfed by the inescapable Panda Update. It’s everywhere now as you have seen with your own de-ranked website that you knew was wrong as polio anyway.


In case you need a better, more technical explanation of Panda:

Wistia

Forget SEO as You Knew It. Everything Changes with Panda 2.2 Gone Live

Forget SEO as You Knew It. Everything Changes with Panda 2.2 Gone Live

That’s right, Panda 2.2 has made it so that people have to actually enjoy your website. Imagine the audacity! Google insists that your website is something people want to see now? What’s it all coming to? My spun articles and bloviated content are going to be ignored, all 600 words of my carefully crafted and unique article?

Yes.

I’m better off with this photo of a hummingbird than you are with your article because people like it better.

That’s the essence of Panda Update.

The end.

Dave – Real Estate SEO that profits you.

Real Estate Strategy in Blogging and SEO

Real Estate Strategy in Blogging and SEO

Articles spinning

Your best bet in blogging is twofold:

Original and Well Written

  • Make sure your content is original. Google’s really pretty good about figuring out both plagiarism and article spinning. in fact, the recent “Panda” or “Farmer” update was designed, in part, to weed out the kind of language that results from article spinning–you’ve seen it before. The language starts to look like a blend between Yoda of Star Wars and the King James Bible with grammatical inconsistencies and the invariable nonsense the creeps into spun articles because people don’t take the time to even check the syntax and meaning that results from article spinning software.  Consistent natural language is your best bet. Google looks for it, and more importantly, people will choose it naturally over the artificial language found in junk posts.

    Did You Know Google Panda Is Grading Your Work?

    This Panda content stress test applies to outsourced content too. If you outsource your content writing, keep a close eye on your provider’s quality. Your website is what will sink or swim depending on what you do with and to it, including the quality and originality of the content you choose to put there.

  • Natural language as I just mentioned above appears to be a requirement that Google’s systems have “learned” how to test. If you are talking like a spammer Google will probably be able to weed you out and well it should. If your content is poorly written by a too-low-cost offshore content writer, it’s going to degrade your performance, not to mention that it will be a huge turn off to your readers.Invest carefully into your online messages and make sure they do what they’re intended to do- motivate people to take action with you sooner or later- nothing less.

Even if your blog is short and light weight, if it has something to say–even if it is something that has been talked about before, but you say it effectively and uniquely, you’ll get more punch in the lineup of search results. Effective content is both a part of successful real estate SEO and real estate marketing.

 

Is SEO Worth The Effort for Your Business?

Is SEO Worth The Effort for Your Business?

ROI for Orange County SEO

Orange County SEO

Is SEO going to pay off for your business? Here is the essence of deciding on what, if anything, to do about SEO for your business website: make your determination strictly based on acceptable ROI (return on investment) and your business sales process. In sales training, this will be the sales path, or cycle or any number of monikers but it is the process by which your business persuades customers to make a purchase. The same process should be absolutely followed when making decisions about SEO. No marketing strategy or campaign should stray away from the formulation and execution of an effective sales process and SEO is as much a marketing campaign as any other form of marketing or advertising.

So, ask yourself. What would create an acceptable ROI? Can I get that with SEO? Will a page one, or number 1 top position for a keyword deliver increased sales volume? Is it worth the expense of getting that spot? How does organic placement perform vs. PPC? How much search traffic is there actually for this keyword or phrase? Do people who search this phrase make a buying decision or are they likely to only be investigating and evaluating? The job of SEO is to sell products and services.

SEO is a topic of debate these days and opinion varies from person to person. Opinion varies from people who think that SEO is just a frivolous activity and that it’s useless and over-simplified (it is made so by some purveyors of “partial SEO” solutions) to those who advocate SEO in the highest terms as an essential core component of online marketing success. Ultimately, the leading companies presently enjoying online marketing success utilize the services of SEO companies. The successful SEO firms (including this Orange County SEO consultant) are those that employ all the essential factors in an effective site optimization and link building campaign. They do their customers and themselves a viable and valuable service producing a win-win result.

Before deciding on any SEO link building effort, companies, and anyone, can get a glimpse of whether it will be worth investing in site optimization. The first course of action is to evaluate search traffic and competition for your business by testing terms associated with your product or service in the free Google Adword Keyword Tool. It is undoubtedly a critically important step missed or misunderstood by many who are new to SEO practices. The process is straightforward: think in terms of the consumer and test terms that they might type into a search when they are seeking a solution, an end result and a benefit. Again, the determining factor in making a purchase is the confidence a decision maker or buyer has in receiving a valuable benefit from your offering. These search terms, or keywords, are the same kind of things you think of during your formulation of the right kind of presentation, script or telephone dialogue in the development of your sales process. A common mistake many business owners make when it comes to optimizing a website is that of forgetting the sales process and forgetting the importance of the emotional connection created by effective, compelling presentation of the benefit of features or products or services that you provide. Consumers online are looking more than ever for the benefit. They are not necessarily looking directly for your product or service or service unless it is the precise benefit they are seeking. You probably already know enough how to promote your business in ways that deliver the highest ROI, and that knowledge should be directly transferred and applied to any search marketing or SEO effort.

Let us stipulate here that the majority of companies are in favor of search engine optimization in some form, but  many do not have enough understanding of SEO to transform the process into an effective return on investment. There are numerous “SEO companies” selling partial solutions, or misrepresenting the amount of investment or work that will be required to deliver an appreciable ROI that many business owners have already been left with unsatisfactory results that add to the impression that SEO is not a viable pursuit for their business. These partial solutions tend to exclude a difficult component of SEO and that component is usually effective link building. Contextually relevant links from external sources must be created or obtained and that’s an intensive process that must be done in accordance with the Google TOS to provide a lasting, effective result. Many so called SEO providers will try to sell businesses on shortcut strategies like PPC which is proven to receive a predictable but small and expensive ratio of click-thru and conversion traffic. PPC is fair enough if you understand its metrics and expectations but the overwhelming majority of online search trust goes to the organic results. The other usual “trick” of those offering an incomplete solution is providing only on-site optimization including site design, blogging, content creation and structure, etc. These all account for around 15% of the total factors in search engine rankings according to surveys of top SEO experts. The other 85%? You guessed it. Acquisition and aggregation of quality, contextually placed, keyword-rich anchor text back links.

Companies who understand this holistic approach to SEO continue to dominate search engine results and acquire the lion’s share of online business.

Contact me at 888-216-1231 for ROI focused SEO | Orange County SEO.

Why You Shouldn’t Pay Premium Prices for Domain Names

Why You Shouldn’t Pay Premium Prices for Domain Names

When you buy a house, you generally don’t get the car you saw in the garage with it.

IMG 8306

Domain Name squatting is almost as old as the Internet itself. Recently, I  generated no small backlash when I suggested that the sale of a domain name was probably not worth the $6000 price paid for it.

Keywords in a domain name are but one tiny factor in how Google ranks a website or webpage. Since the domain in question was related to real estate,  that makes this topic all the more easy to illustrate.  Let’s use the community,  Fullerton California as an example.  A typical real estate search that gets plenty of search volume and is targeted to buyers is, “Fullerton homes for sale.”  results?

#1 Trulia.com

#2 Zillow.com

Both of these have the word Fullerton in the URL path, but the domain names have nothing inherently connected to real estate–only the business itself has been obviously optimized effectively through the aggregation of back-links, coupled with rich content related to real estate.

You can be sure that Google knows a lot about your domain.

If someone buys a domain and develops it using traditional white hat SEO methods and meaningful content on-site, and then sells it there is absolutely no harm- if you, the buyer get to keep the current content and back-links to the website. Usually that isn’t the case. You get the domain name, not the website itself- unless you’re buying out the website contents as well. Google, of course, will know that ownership has been transferred. If the new owner continues on topic and builds a following and aggregates back-links, that site may once again rank well in search engines- but it isn’t automatic or guaranteed. In fact, it probably isn’t any better than simply buying a fresh domain name and undertaking the same effort.

Paying a premium price for domain just because it has words that you think are important is a naïve approach and, in fact, if the domain has been parked for a long time, or worse yet–if it has a bad history, you are no better off than if you had purchased Fullerton–homes–by-Yourname.net.

Most of my clients new to SEO for real estate, however, become overly focused on the domain name, thinking that it makes a great difference in how well their site will rank. Some are willing to throw money after what looks like a perfect domain name. Domain squatters have a lot of them and there are always people who will pay for them- so the business of selling names continues- but it does the buyer little good.

Back to the Fullerton keyword- There are about 3100 websites with the words “Fullerton” and “homes” in the URL. There is even a domain, Fullerton–homes–for–sale.com. It ranks nowhere near the top pages of Google. website is fairly new, hosted on WordPress, has good content and may well position much better in the future. But for now, it’s a very small fish in a big lake.  Higher ranking in search results will happen, not because of keywords in the URL, but because of rich content, plenty of back links with keyword anchor text and the growth of  its domain authority over time.

Again, in most cases once ownership of the domain is transferred, page rank and domain authority will experience a reset by Google.

So, in summary, you are selling real estate in Gotham City, and the domain name GothamCityHomes.com is for sale for a premium price, be careful about spending much money on that idea. You can do just as well by purchasing Gothamcityhomes.us or even  Gotham-city-RE.net.  if you don’t think Google knows what RE means, try typing “Orange County RE” into Google and watch all the real estate results that appear.

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