We so frequently hear about abuse of blog comments, the argument between to follow and no follow back links and so forth that we forget the value and purpose of blog comments in the first place. Comments are there to create a conversation and allow readers to contribute thoughts and ideas to the authors post. Nearly every author appreciates honest contributions to their blog- even contributions that include opinions that differ from those of the author. There are methods to create beneficial and enjoyable content in blogs that also benefit you with the currency of the coveted back link.
Step One. Find a decent dofollow blog. Comment, but leave contextual, informative and even entertaining comments. There are still plenty of blogs that actually allow and encourage this. Many are quite generous. Spammers will be moderated out but the real conversations and valid observational comments with an interesting point of view are still very rare and will be welcomed by most moderators. Furthermore, comments that are well-written and conversational, introducing new ideas and thoughts on the topic provide the relevant context for your back link. Yes, back links are the de facto currency of blogs and their comments, but that does not mean counterfeiting of that currency is going to help your cause. The purpose of comments is to create a conversation, engaging the author and readers–you know, just like people do at any real gathering weather at a coffee shop, a party or just hanging out on someone’s porch, shooting the breeze.
BONUS many times, a well crafted comment delivers more traffic to a website than the ranking search volume for where you end up in search results from comment links. There’s a real estate SEO Marketing tip that doesn’t require any link strategy at all.
Step Two. Once your comment is posted, submit the URL of your comment if available, or the URL of the blog itself to ping services like Pingler. This eventually alerts search engines to the notion that there must be a change or new content on the page.
Chatter levels are increasing on forums like Webmaster World about yet another Panda update going on now. Right now. For those who like tracking by numerical sequences, this iteration would be panda 2.4.
According to Rand Fishkin at SEOMoz, what makes Panda revolutionary is that it is a learning machine. Perhaps considered by some to be not too unlike the Terminator, always gathering information about and better understanding human behavior. In terms of artificial intelligence, Panda’s view of the world was formed in a soup of months of study and opinion gathering from web activities of real human beings. Google has confirmed that extensive research was performed where people were presented with websites and were simply allowed to vote whether they like the website or they didn’t like the website. This could obviously include factors ranging from colors and appearance to images, animations and graphics to menu systems and of course, the text content and layout of a website.
Panda has since recursively crawled, not the web, but the Google index and evaluated the websites in the index and rearranged the search results based on its learning of what is in the index compared to its core learning algorithm from the research accumulated and somehow translated into the “Panda Intelligence”.
These recursive reviews of the index and subsequent rearrangement of the SERP (search engine results placement) seem to indicate that Panda comes back around each time, apparently about once per month, with a higher level of intelligence and understanding of the web. Whether or not this is the real-time result, it is certainly the theory and it is a theory that Google is so far sticking with.
I have a pretty strong notion that if I am reading content and feel like I’m being gamed with duplicate or rehashed content–and I don’t like that, Panda it is probably going to sense the same thing sooner or later and filter out the same things that I don’t like from search results. That is clearly Google’s intent and if you happen lately to type in a misspelled or incorrect word into Google search you’ll notice that Google has a pretty good idea what you are actually searching for and gives you results for that term first.
Slam-Dunk Google-slapped! Your stodgy ugly boring website is finally going down! Crash and burn time for the surviving spammers of Panda 1.0 or whatever name you like. This video clearly illustrates a website meeting its demise as it’s owned by Panda 2.2. Your article marketing supported squeeze page site nobody likes is next!
Watch the video carefully as the website is engulfed by the inescapable Panda Update. It’s everywhere now as you have seen with your own de-ranked website that you knew was wrong as polio anyway.
In case you need a better, more technical explanation of Panda:
That’s right, Panda 2.2 has made it so that people have to actually enjoy your website. Imagine the audacity! Google insists that your website is something people want to see now? What’s it all coming to? My spun articles and bloviated content are going to be ignored, all 600 words of my carefully crafted and unique article?
I’m better off with this photo of a hummingbird than you are with your article because people like it better.
Make sure your content is original. Google’s really pretty good about figuring out both plagiarism and article spinning. in fact, the recent “Panda” or “Farmer” update was designed, in part, to weed out the kind of language that results from article spinning–you’ve seen it before. The language starts to look like a blend between Yoda of Star Wars and the King James Bible with grammatical inconsistencies and the invariable nonsense the creeps into spun articles because people don’t take the time to even check the syntax and meaning that results from article spinning software. Consistent natural language is your best bet. Google looks for it, and more importantly, people will choose it naturally over the artificial language found in junk posts.
Did You Know Google Panda Is Grading Your Work?
This Panda content stress test applies to outsourced content too. If you outsource your content writing, keep a close eye on your provider’s quality. Your website is what will sink or swim depending on what you do with and to it, including the quality and originality of the content you choose to put there.
Natural language as I just mentioned above appears to be a requirement that Google’s systems have “learned” how to test. If you are talking like a spammer Google will probably be able to weed you out and well it should. If your content is poorly written by a too-low-cost offshore content writer, it’s going to degrade your performance, not to mention that it will be a huge turn off to your readers.Invest carefully into your online messages and make sure they do what they’re intended to do- motivate people to take action with you sooner or later- nothing less.
Even if your blog is short and light weight, if it has something to say–even if it is something that has been talked about before, but you say it effectively and uniquely, you’ll get more punch in the lineup of search results. Effective content is both a part of successful real estate SEO and real estate marketing.