I just read an excerpt in the Search Engine Journal article by Roger Montii at https://www.searchenginejournal.com/google-september-update/272441/ where he discusses what he terms “Author Intent” and how the so-called Medic Update, is really a focus on clarifying further what a page is really about when ranking results. I couldn’t disagree with much of what Roger was saying. Google has gotten pretty good at understanding what something on the web is really about- is it about the side effects or mechanics of the drug, Viagra and its medical alternatives to treat ED or is it really just plugging an herbal remedy?
What I noticed was this: A quote from John Mueller’s Webmaster Hangout on the topic where he says,
“And in general it’s not something where we’d have any specific guidance to say, well this is what you need to change. This is really just a part of the normal changes that we make on the web overall.”
Herein lies the Google Intent. Whether a thing is fully acknowledged, when it is held as a core attitude, it tends to slip out. Mueller didn’t say, “…normal changes that we make to the algorithm…” or “the search engine”. He said, “the web overall.” It is reflective and indicative of what I believe is an overarching attitude at Google that Google is the web, the Internet. No Google, no web, is the implication of a statement like this.
Others like Josh Bachynski have reported that personnel in high-level meetings at Google have voiced opinions that some people don’t deserve to be on the Internet. Google has the right to run their search engine as they see fit. Does that make them Overlords of the Internet? Hardly.
PS. John is to be commended on his dramatic weight loss.
SEO Factors For Small, Large and Mega Real Estate Sites Differ
Maybe you’d be surprised to find that the answer to this question depends on who you are. What the biggest real estate SEO ranking factors are for you are not the same as they are for Zillow. Zillow ranks by domain authority, traffic behavior and external links. The problem is that you can’t replicate the way Zillow got their links even if you could somehow replicate the number of links. Google looks at links over time and expects a certain delta. If you show up with 8 million links next month, do you think your SEO will be rewarded? Well, no.
Real Estate SEO Is Subject To Multiple Weighted Considerations
Google has watched Zillow acquire links since 2006. You can’t replicate that 12 year progression can you? Your real estate SEO is going to have to win by other means. The game has changed. The rules have changed. Google has gotten less dependent on finding out about spammy links because they’ve shifted their factors to include some tests of web pages. Tests like social interaction involving the page. Tests like traffic behavior and tests like Keywords and semantic terms.
This is going to break the status quo but it’s really still very simple. Decent links from content, Pages that start with the keyword in your Title, URL, H1 and H2, Body. That’s about it. Keywords in those four places pretty much show Google what your page is about. Write your content and include things that would normally be discussed (Latent Semantic Index) in your topic of choice. For real estate, you can look at the search ideas Google suggests that get searched along with your desired keyword and you’re in the zone. It’s almost so simple a robot could do it.
Of course the other side of this is links. Linking internally provides a lot of force. This is one reason why you should blog. Blog about your current real estate market or find some ideas about selling or buying real estate and write something meaningful without worrying too much about 100% unique originality. I think the last real original thing said about real estate was probably the first article about short sales.
Let’s say your market is Aspen real estate. What should be your SEO strategy? Well, first make sure you ranking for things that will make your visitors buy- not a house but you. They should become willing to drop their guard and contact you or there’s really no point to ranking is there?
It may be better for your bottom line to rank high for Aspen real estate agents than for Aspen real estate because the former phrase is more often by someone who wants to find and hire an agent where the latter may be for information only and the visitor may actually hate agents and wants to do a FISBO.
…And why is it that every board of Realtors at every board meeting taking votes on who gets a license to market with their listing… see, we don’t blame Zillow for what Zillow’s doing. It’s in their nature…
Is this the way real estate marketing is headed? To be taken over by Walmart, Amazon or Zillow? What would a real estate agent as facilitator look like? What would transactions without listing agents, or any agents look like? It isn’t just SEO that’s taking a beating from Zillow. It’s the entire industry as Zillow uses data and technology to approach monopolistic control of the entire real estate market.
Real estate marketing is the key to success for the individual agent, the brokerage or agency selling in any local community or city. Your product is you, your team, your services, your unique offer to a market where the homes are simply a commodity. Your business makes money when customers buy you, not when they buy a house which they can do all by themselves, at least in theory. Recent studies indicate the overwhelming majority of consumers simply work with the first real estate agent they contact.
The Predictions for 2017 real estate markets are wildly diverse.
The real threshold to a sale is solving the problem that agents are perceived as another commodity. The syndicate sites are happy to promote this idea in their commercials where you see precious little, if any, of the real estate agent. The fantasy world where people look at a house online together and walk into their new home, keys in hand is the stuff of TV ads but not the real world. You get visible in front of consumers ahead of competitors, especially in those other 11 visits consumers make to other websites after visiting Zillow or Trulia and your chance to market the first real product they will buy for the price of their email address or making a phone call, is unmatched.
This is where I come in to help you gain market visibility through SEO and digital marketing strategies that place you in front of buyers and sellers of real estate in your local market. Call now 714-222-7961 or complete the form to your right to get started now.