…And why is it that every board of Realtors at every board meeting taking votes on who gets a license to market with their listing… see, we don’t blame Zillow for what Zillow’s doing. It’s in their nature…
Is this the way real estate marketing is headed? To be taken over by Walmart, Amazon or Zillow? What would a real estate agent as facilitator look like? What would transactions without listing agents, or any agents look like? It isn’t just SEO that’s taking a beating from Zillow. It’s the entire industry as Zillow uses data and technology to approach monopolistic control of the entire real estate market.
Real estate marketing is the key to success for the individual agent, the brokerage or agency selling in any local community or city. Your product is you, your team, your services, your unique offer to a market where the homes are simply a commodity. Your business makes money when customers buy you, not when they buy a house which they can do all by themselves, at least in theory. Recent studies indicate the overwhelming majority of consumers simply work with the first real estate agent they contact.
The Predictions for 2017 real estate markets are wildly diverse.
The real threshold to a sale is solving the problem that agents are perceived as another commodity. The syndicate sites are happy to promote this idea in their commercials where you see precious little, if any, of the real estate agent. The fantasy world where people look at a house online together and walk into their new home, keys in hand is the stuff of TV ads but not the real world. You get visible in front of consumers ahead of competitors, especially in those other 11 visits consumers make to other websites after visiting Zillow or Trulia and your chance to market the first real product they will buy for the price of their email address or making a phone call, is unmatched.
This is where I come in to help you gain market visibility through SEO and digital marketing strategies that place you in front of buyers and sellers of real estate in your local market. Call now 714-222-7961 or complete the form to your right to get started now.
Get All The Pieces Of The Real Estate Marketing In Place Along With SEO
A lot of people are interested in knowing how hard is it to rank for terms like Franklin Tennessee real estate for sale and other terms where they know there is some traffic and that’s where the thinking terminates and they unknowingly fall into a failed strategy. While of course traffic is good, it’s only the start to proper marketing for your real estate business. Think about this, what if you treated your real estate farm in the same way? What if you simply tossed your business card at the doorstep of everybody in a certain neighborhood? How well do you think that would convert people to list their home with you? I think that might persuade people to understand who to avoid to list their home. Why do agents throw great resources at ranking in Google only to have people come to a website where there is no personal connection with the very person they need to choose to work with in order for there to be money into your business? Of course reading this, it’s clear it makes no sense but this is exactly what a lot of agents pursue because they are mesmerized by the thought of getting a lot of traffic to their website. The harsh truth is that I see agents with plenty of traffic to their website all the time who don’t get sales because they don’t deserve them. They don’t do anything to connect with the target market one person at a time. When you are selling real estate it’s a one to one proposition. You look at one house at a time. You talk with one or two people at a time. You take pains to make sure that they are seeing what is well matched to their ability and desire to buy. No less care should be taken with your website where the number one product is not the houses – not yet, but you. Yes, I want you to hire me to help you with SEO. More than that however, I want you to succeed even if for selfish reasons that I want you to be able to pay me for successful marketing campaigns online and if you’re not making money you won’t be able to do that. Much better to have such overwhelming success that there’s plenty of money to engage in more and more online marketing to capture more market share from your competitors who are too lazy to figure out what to do to improve their business and the lives of their customers.
When it comes to real estate SEO, ranking a webpage is only part of an effective strategy. Every piece of the marketing puzzle must be properly in place for success and that includes persuasion architecture and sales optimization just as much as, if not more than, website optimization.
We’re looking at the true value of a video that has received a lot of views and can be considered a success in terms of real estate SEO.
This video received 12,000 views over six years so that’s an average of 2000 views a year. I still getting use right now. The problem is your engagement once they see it and this is the problem with every online video. Many real estate agents think that they have to cover every detail and a video and they make them too long and often with too many special effects as well. This video lasts a little over three minutes and we demonstrate that over half of the audience is lost in just the first third of viewing the video. The average view duration is one minute and eight seconds and all the ranking of the world doesn’t make people like something they get bored with. This is important to remember with every aspect of a real estate website not just video. Search engine optimization simply gets you into the game but how you perform then is everything. If your bounce rate is high then it really doesn’t matter what your position is in search results and it doesn’t matter how your page looks aesthetically. What does matter is that you have a very clear compelling message that is designed specifically for your target audience person by person so that individual people are emotionally motivated by your message to take the right action. That right action is to contact you to be their real estate agent. There really is no other reason ultimately for a webpage or any online marketing to exist because you, the real estate agent are the true product here.