Effective use of On-site SEO coupled with back-links for real estate SEO- my full cycle from page-creation to page #1 ranking for Magnolia Bay homes took about six hours. Not too bad at all.

Magnolia Bay homes in Palm Beach Gardens

How is expert SEO strategy not like pump-and-dump stocks? Well, first let’s clarify for those who don’t do the market thing: a pump-and-dump stock is a scheme whereby crooks dubious investors create a false buzz over some worthless stock (often pink sheets aka penny stocks) after buying a substantial quantity. The suckers victims of the ruse pile on in a buying frenzy believing some email or forum hype about a breakthrough event that will create an instant six-bagger (easy enough to believe with a penny stock- that it will go from 3 cents a share [...]]]>

How is expert SEO strategy not like pump-and-dump stocks? Well, first let’s clarify for those who don’t do the market thing: a pump-and-dump stock is a scheme whereby crooks dubious investors create a false buzz over some worthless stock (often pink sheets aka penny stocks) after buying a substantial quantity. The suckers victims of the ruse pile on in a buying frenzy believing some email or forum hype about a breakthrough event that will create an instant six-bagger (easy enough to believe with a penny stock- that it will go from 3 cents a share to 18 cents a share…). The flagrant liars dishonest “investors” sell at a strategically chosen price while there is enough momentum of unsuspecting new buyers to sustain original investor selloff- leaving everyone else holding a worthless pile of junk-stock that will never go anywhere but down, as one-by-one, the duped investors realize that they may as well give up.

Enter crappy black-hat SEO techniques and a similar pump-and-dump strategy, one where a straight keyword or phrase is repeated over and over- causing the target of the “campaign” to move up in SERPS until the Google algorithm cops arrive, breaking up the joint. Like a 1920s prohibition underground club, the boys in the know slip out (with your hard-earned money, of course) while unsuspecting patrons take the rap.

The black-hats get fast results, but if a website owner plans to be around for more than “15 minutes”, they’ll want to avoid this kind of tactic.

Anchor text should be diverse and keywords inserted into natural phrases with targets accumulated as a significant portion of keyword distribution, but not the sole keyword that will trigger Google’s patterning algorithms sooner or later, leaving the client at best, where they were before, or at worst, banned and de-indexed by Google.

Expert SEO techniques involve natural conversational posts, etc. involving a wide range of relevant, but diverse keywords.

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Most of you as business owners have heard of SEO. Some have had experience with the pitfalls of contracting with an SEO outfit only to find out that the SEO company had sold them a bill of goods, taken their money and provided no ROI. Others are waiting to see…

Here’s the thing about waiting to see what develops- it already has. Google has rolled out and improved on search results for anyone [...]]]> How Many Gmail users are there and why should a business owner care?
by Dave Keys, Orange County SEO

Most of you as business owners have heard of SEO. Some have had experience with the pitfalls of contracting with an SEO outfit only to find out that the SEO company had sold them a bill of goods, taken their money and provided no ROI. Others are waiting to see…

Here’s the thing about waiting to see what develops- it already has. Google has rolled out and improved on search results for anyone who has a Google account, (generally, everyone with a Gmail address) with a new technology called Personalized Search.

As seen in the video, Google’s results will point you toward what you’ve looked for, and clicked on previously. This means that if you liked the way that the Los Angeles County Museum of Art website looked when you searched for Art Museums (normally at #10), the site will start to appear in the #1 or #2 slot on subsequent searches, since Google “knows” you like to visit it.

Now, it’s more important than ever to rank well ahead of your competitors and to get there before your competitors, because- we all have to compete just that much more, not only with our competitors, but also with the presumed “preferences” of all 193 million Gmail users. (Wikipedia)

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Let’s talk about an important concept and question in reaching your audience: Do you even exist? The philosophical tenets of solipsism are certainly skeptical about our universe, transforming Descartes’ “I think, therefore I am.” to “Something exists only if I observe it.”

While that may be a philosophically indefensible or even silly philosophy, there is a truth not to be missed here when it comes [...]]]> “What if you knew something that nobody else knew about the behavior of people who are about to buy your product?” How does this question relate to SEO? more later…

Descartes, are you saying SEO makes the unseen visible?

Let’s talk about an important concept and question in reaching your audience: Do you even exist? The philosophical tenets of solipsism are certainly skeptical about our universe, transforming Descartes’ “I think, therefore I am.” to “Something exists only if I observe it.”

While that may be a philosophically indefensible or even silly philosophy, there is a truth not to be missed here when it comes to marketing.

We think of the sun as something white hot, burning, searing and unsurvivable, but the sun “calmly” does what it does. If an asteroid falls into the sun, neither the sun nor the asteroid cares and the effect is as if nothing happened. There would be no “history lost” or “population annihilated” For all the explosive energy produced in unimaginable quantities by the sun every microsecond, there is no sense of it anywhere but in the minds of scientists and people like me who might discuss it for a while, but in general, from nearly every perspective in the entire universe, the sun is not a stunning vortex of energy. It’s a pinpoint that cannot even be detected from the next door neighbor galaxy. In the universe in general, stars collide in stark silence and darkness. Without anyone to observe them, there is no difference between light and other levels of radiation, it is all just ebb and flow of energy “particles” as they interact.

How this relates to SEO

Likewise, In the minds of your leads, you don’t exist. You can be projecting as much energy, light, display and heat as the sun with great explosive force for a long time, but to a lead that doesn’t observe you, it is all like nothing. Like a man sitting in a desert at night millennia ago, who thought the sun dies every night, and a new one comes out in the morning, your leads have no concept that you are there to solve their problem. They do not know that you were there yesterday or will be there tomorrow.

Until you appear.

It doesn’t matter so much when or where you appear, but it matters greatly how they feel when they observe you. If you’ve ever rounded a corner and unexpectedly encountered a full length or wall mirror, you know how the sudden emergence of unexpected information can make you feel. You, for a moment, see a stranger in the room and then, almost but not quite instantly, that stranger becomes you. That moment just before your recognition of, “It’s me.” is the kind of moment you want for people when they discover you. An unexpected and powerful moment when a revelation takes place. One that says, “This person can improve my lot.”

Real Estate seller’s question: Are the right people who can buy my home going to know it’s for sale? How will they see it?

Real Estate buyer’s question: How do I know the homes I see are the good deals and the right prices?

What if you knew something that nobody else knew about the behavior of people who are about to buy your product? Suppose that a week before they start a search for your product, they type into a search something that only you know they are going to look for? You would have the opportunity to reach everyone who will be getting your product or service ahead of competitors that spend millions trying to reach those consumers first.

When researching, planning, promoting and everything else for SEO, this is the essence of what you must do.

Reach buyers first. Create an experience in their very first observation of you that compels them to take action. You need to create a compelling call-to-action in the mind of your readers. This is important because this is where you present to the public that you can solve their problem.

You must create content that will simultaneously find its way to people who need, who badly want, what you offer (what is that?) and motivate them to choose you to provide it. That is your simple challenge and that is what I always stress to my clients that they must find out.

In my Orange County SEO business, I follow this same concept, striving to figure out what kind of information people start researching who are early-on candidates for a product or service. Often that niche, when discovered can propel a campaign far faster than the traditional back-link contest against competitors who are miles ahead of a new participant in the race to page one.

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I specialize in SEO for real estate and other small business. You [...]]]> Orange County SEO is now in the summer season! If you’re considering your business advertising and marketing for summer and you plan to invest in search engine optimization and marketing, now is the time to get started in your SEO strategy for Orange County and all geographic markets. Typically, a solid placement in a competitive environment such as Orange County SEO markets are, requires anywhere from one to six months (sometimes longer) depending on the level of competition.

I specialize in SEO for real estate and other small business. You can see that I rank #7 on Google for small business SEO expert, and around position #4 for Orange County Photography (a very part-time endeavor) Although I’m far from the top ten or even fifty photographers in Orange County, my capabilities in SEO place me in the top ten for Orange County photography related searches.

Contact me today for your spring and summer SEO needs.

The best cars and best SEO are both built by hand.

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Orange County SEO Pricing

Though it is not necessarily the most critical part of a successful SEO campaign, the optimization phase is the one most familiar to clients and business owners.

Dave Keys: basic optimization pricing for Orange County SEO

Keyword results with Google rankings is something everyone is after but the mistake most often made is that business owners often think in terms of how they perceive their business, not what the most likely buyer is thinking when they go to a search engine. That [...]]]>

Orange County SEO Pricing

Though it is not necessarily the most critical part of a successful SEO campaign, the optimization phase is the one most familiar to clients and business owners.

Dave Keys: basic optimization pricing for Orange County SEO

Keyword results with Google rankings is something everyone is after but the mistake most often made is that business owners often think in terms of how they perceive their business, not what the most likely buyer is thinking when they go to a search engine. That is both the science and art of effective SEO and search engine marketing. What is a person who is ready to buy your product going to type into Google? There are tools that enable an accurate analysis of what people are searching for- that’s the scientific part. Analysis with various tools will show you exactly what people are typing into Google. The art is predicting what your next customer will type into Google. Someone who actually needs your product may not even be aware of your product as they are trying to solve a problem.

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