“What if you knew something that nobody else knew about the behavior of people who are about to buy your product?” How does this question relate to SEO? more later…

Descartes, are you saying SEO makes the unseen visible?

Let’s talk about an important concept and question in reaching your audience: Do you even exist? The philosophical tenets of solipsism are certainly skeptical about our universe, transforming Descartes’ “I think, therefore I am.” to “Something exists only if I observe it.”

While that may be a philosophically indefensible or even silly philosophy, there is a truth not to be missed here when it comes to marketing.

We think of the sun as something white hot, burning, searing and unsurvivable, but the sun “calmly” does what it does. If an asteroid falls into the sun, neither the sun nor the asteroid cares and the effect is as if nothing happened. There would be no “history lost” or “population annihilated” For all the explosive energy produced in unimaginable quantities by the sun every microsecond, there is no sense of it anywhere but in the minds of scientists and people like me who might discuss it for a while, but in general, from nearly every perspective in the entire universe, the sun is not a stunning vortex of energy. It’s a pinpoint that cannot even be detected from the next door neighbor galaxy. In the universe in general, stars collide in stark silence and darkness. Without anyone to observe them, there is no difference between light and other levels of radiation, it is all just ebb and flow of energy “particles” as they interact.

How this relates to SEO

Likewise, In the minds of your leads, you don’t exist. You can be projecting as much energy, light, display and heat as the sun with great explosive force for a long time, but to a lead that doesn’t observe you, it is all like nothing. Like a man sitting in a desert at night millennia ago, who thought the sun dies every night, and a new one comes out in the morning, your leads have no concept that you are there to solve their problem. They do not know that you were there yesterday or will be there tomorrow.

Until you appear.

It doesn’t matter so much when or where you appear, but it matters greatly how they feel when they observe you. If you’ve ever rounded a corner and come across a mirror unexpectedly, you know how the sudden emergence of unexpected information can make you feel. You, for a moment, see a stranger in the room and then, almost but not quite instantly, that stranger becomes you. That moment just before your recognition of, “It’s me.” is the kind of moment you want for people when they discover you. An unexpected and powerful moment when a revelation takes place. One that says, “This person can improve my lot.”

What if you knew something that nobody else knew about the behavior of people who are about to buy your product? Suppose that a week before they start a search for your product, they type into a search something that only you know they are going to look for? You would have the opportunity to reach everyone who will be getting your product or service ahead of competitors that spend millions trying to reach those consumers first.

When researching, planning, promoting and everything else for SEO, this is the essence of what you must do.

Reach buyers first.
Create an experience in their very first observation of you that compels them to take action.
You need to create a compelling call-to-action in the mind of your readers. This is important because this is where you present to the public that you can solve their problem.

You must create content that will simultaneously find its way to people who need, who badly want, what you offer (what is that?) and motivate them to choose you to provide it. That is your simple challenge and that is what I always stress to my clients that they must find out.

In my Orange County SEO business, I follow this same concept, striving to figure out what kind of information people start researching who are early-on candidates for a product or service. Often that niche, when discovered can propel a campaign far faster than the traditional back-link contest against competitors who are miles ahead of a new participant in the race to page one.

content, niche, problem, public, research, SEO

Orange County SEO is now in the summer season! If you’re considering your business advertising and marketing for summer and you plan to invest in search engine optimization and marketing, now is the time to get started in your SEO strategy for Orange County and all geographic markets. Typically, a solid placement in a competitive environment such as Orange County SEO markets are, requires anywhere from one to six months (sometimes longer) depending on the level of competition.

I specialize in SEO for real estate and other small business. You can see that I rank #7 on Google for small business SEO expert, and around position #4 for Orange County Photography (a very part-time endeavor) Although I’m far from the top ten or even fifty photographers in Orange County, my capabilities in SEO place me in the top ten for Orange County photography related searches.

Contact me today for your spring and summer SEO needs.

The best cars and best SEO are both built by hand.

Marketing, online advertising, Orange County SEO, real estate, SEO, SEO Expert, small business, Summer

Orange County SEO Pricing

Though it is not necessarily the most critical part of a successful SEO campaign, the optimization phase is the one most familiar to clients and business owners.

Dave Keys: basic optimization pricing for Orange County SEO

Keyword results with Google rankings is something everyone is after but the mistake most often made is that business owners often think in terms of how they perceive their business, not what the most likely buyer is thinking when they go to a search engine. That is both the science and art of effective SEO and search engine marketing. What is a person who is ready to buy your product going to type into Google? There are tools that enable an accurate analysis of what people are searching for- that’s the scientific part. Analysis with various tools will show you exactly what people are typing into Google. The art is predicting what your next customer will type into Google. Someone who actually needs your product may not even be aware of your product as they are trying to solve a problem.

Orange County SEO, SEO, SEO Expert, SEO Expert Dave Keys