An aggregate of not too much optimization has landed my video for La Cresta homes on page one of the keyword search. This result lends to my developing theory that three factors make video an easy target compared to traditional websites for SEO:

1. Anchor text on back links
   The exact phrase being optimized along with a mix of related keywords can do a lot for propelling your video to page one, especially in niches. The result can be seen within days or even hours.
2. Optimization on the video page, especially on YouTube, including a file for CC (closed captions or captioning) even if it doesn’t render as expected in the video, I suspect it still gets read by Google
3. Relative competition – you’re not going to get a video on page one for “California real estate” without a whole lot of major effort and influence online. If competition is relatively low for the video, you’ll sail past a lot more competitors than with SEO on web pages alone.

La Cresta homes for sale

Orange County real estate photography

Next steps: Take on a more competitive environment in Orange County for real estate photography. This search already yields two other real estate photography videos, both from youtube with prominent positions. The competing videos are about six months old. This could be a long time in terms of assessing age for videos on YouTube.

This is still a learning process, but an exciting one. For now, video seems to be a vulnerable exploit that many competitors won’t be engaging in for a while yet.

Update – One of my real estate clients has rocketed to page one for a coveted high value real estate area in just 24 hours using YouTube video and offsite SEO. Twenty Four Hours. Search Google for “BallenIsles real estate for sale” and you’ll see it there, ahead of competitors that have invested plenty of time and money into SEO activity.

La Cresta Homes, real estate, video