Preparing for real estate marketing in a new year, are we headed for a bubble, a bust or a boom? Forbes says slow down and be cautious about buying and look for signs of a bubble to consumers at http://www.forbes.com/sites/trulia/2016/11/15/signs-your-local-real-estate-market-is-a-bubble/#5e31ec9d3d79 Meanwhile, Bloomberg says the biggest foreign investor real estate frenzy is coming next year.
Real estate marketing is the key to success for the individual agent, the brokerage or agency selling in any local community or city. Your product is you, your team, your services, your unique offer to a market where the homes are simply a commodity. Your business makes money when customers buy you, not when they buy a house which they can do all by themselves, at least in theory. Recent studies indicate the overwhelming majority of consumers simply work with the first real estate agent they contact.
The real threshold to a sale is solving the problem that agents are perceived as another commodity. The syndicate sites are happy to promote this idea in their commercials where you see precious little, if any, of the real estate agent. The fantasy world where people look at a house online together and walk into their new home, keys in hand is the stuff of TV ads but not the real world. You get visible in front of consumers ahead of competitors, especially in those other 11 visits consumers make to other websites after visiting Zillow or Trulia and your chance to market the first real product they will buy for the price of their email address or making a phone call, is unmatched.
This is where I come in to help you gain market visibility through SEO and digital marketing strategies that place you in front of buyers and sellers of real estate in your local market. Call now 714-222-7961 or complete the form to your right to get started now.