Solutions By Dave Digital Marketing and SEO Search Engine Optimization

Here’s how the Panda US Patent extract says it works. There’s not a lot left to the imagination about the intent of this patent. It becomes clear that Google has sophisticated scoring system and their wish is to apply that algorithmically to derive the best possible search results. Built into this patent if you look for it, is the entire concept of Google’s preference for brands that they have expressed at least since 2008 when Eric Schmidt declared that the Internet is a cesspool and brands clean up the cesspool. Although not covered in-depth in this video, google’s modification factors begin with the question of whether the query matches the resource– In other words do users tend to choose the Apple website when they type the word Apple into the search engine?

Any position on page 1 by a bona-fide local real estate agent instead of a branded national website is met by perfectly prepared leads and prospects who are now specifically looking for the right real estate agent to connect with.

 

As the search engine receives queries that move further away from of these brands, modification factors begin to be applied. To keep clear of modification factors, websites need authority and trusted associations to validate their qualification for higher preference in search results.

When it comes to SEO, there are a number of feared algorithms associated with Google search results ranking penalties. The Panda algorithm is considered by many to be among the most impactful if not the most. But, is that an accurate assessment? The capability of the algorithm to rank search results is the featured topic of the actual abstract of the Panda algorithm filed in 2012 with the US Patent office. Dave Keys of http://solutionsbydave.com covers this topic briefly here. Google is looking for a plurality of signals that authenticate the trust of any given web page or website. Looking for an SEO expert? Get help from Dave Keys for success in your real-estate SEO.

In the case of real estate SEO, the brands have become obvious and are given highly preferential treatment by Google. Nonetheless many people are dissatisfied with the experience that the big brands offer them–lots of houses and inventory to look at but no real personal connection. On the contrary, there is about as much trust felt in these syndicated introductions of the highest paying agent on the leaderboard as there is in a courtroom testimony by cigarette company executives.

The opportunity for local real estate agents to fill in the gap where the syndicates fall short is still enormous- so much that I’ve seen extremely high percentages of search volume in position #5 after Zillow, Trulia, Realtor, Homes take the top 4 spots, compared to standard estimates of search volume for page one positions. So many people find themselves dissatisfied with the syndicate experience that a whopping 25% of them make their way to position 5. Any position on page 1 by a bona-fide local real estate agent instead of a branded national website is met by perfectly prepared leads and prospects who are now specifically looking for the right real estate agent to connect with. Is it you?

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