Solutions By Dave Digital Marketing and SEO Search Engine Optimization

Real Estate SEO in 2013

Everyone virtually without exception is telling you content marketing is where it’s at in 2013 and generally they are correct but where are you putting that content? Who is benefiting most from what you do online? Syndications are rolling out more and more schemes with a front end that looks like a great benefit to real estate agents but these schemes tend to work like inverse Trojan horses gathering many elements of the work of individual agents and amassing all those small pieces of effort and energy to themselves to create massive powerhouses that dominate search results.

Trulia Stealing Your Thunder In Search?

Recent example:  Trulia provided a widget for real estate agents to put on their website that provided home search capability. Once the terms of use are agreed to, the widget can be placed in a website and Voila!  the agent has free home search capability on their website.

What’s really happening: Trulia has, with your permission, installed a link with targeted anchor text on your website that gives page rank or link juice back to Trulia.com. Beyond that, the widget takes instructions by “calling home” and alters the link keywords to match your specific real estate market, e.g. “Hollywood Hills homes for sale.”   These links aggregate as more people install the free widget and Trulia benefits from an array of links pointing to their website where ever they want them to and with whatever anchor text that they want to have pointing to them. In other words, they control the entire linking profile from a vast number of relevant websites all to do with real estate. What could be more powerful than that? And it works. Trulia shows up as the first search result for more and more local real estate searches in Google.

 Fighting the Trend:

One thing that local agents have that is withheld from syndicates is Google’s local search. Optimizing your website along with references in Google local delivers high placement in search results, usually above all the syndicate results.

Another is local content. Agents who create content about their community on their website, their blogs and available channels like YouTube will outperform syndicates despite their domain power.

Google authorship: Nothing speaks to a local audience like the face of the local person in search results. it’s easy to cross-link your Google profile and your website. This will deliver the headshot of your choice in search results attracting attention saying, “Here is a local person who can really help you one on one.”

I spend countless hours studying and learning what the latest pet peeves and carrot and stick strategies Google is employing to get people to behave they want on their websites. It’s Google’s game absolutely and if you want to be ranked high on Google you will learn the rules or employ someone who knows them well and preferably both. If you should always be informed about what is happening in your business and SEO is no exception.

One way to get quickly informed and find out immediate strategies that will improve your ranking quickly is to take advantage of my Real Estate SEO Jumpstart this  multifaceted analysis and strategy session includes full website analysis and one on one sessions along with concrete strategies spelled out for you to get guaranteed higher placement for the keywords you are struggling to rank for right now. These are steps you can take on your own, immediately that will make a difference in your real estate business visibility online.

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