I’ll tell you a story about a house I bought. It was raining that spring in a record year of precip. Everything was as green as the hills of Maui here in Southern California. It was 2005 and we were looking around Yorba Linda for a home and looked at several that just about, well didn’t meet our wishes at all, really. Too many houses had fancy pergolas and nifty architectural features that we liked but things like having the neighbor’s house on the slope behind you so that they looked down into your back yard and windows were really just unappealing.

We were headed home to come back another day, maybe when it wasn’t raining so much.

There was one more open house sign at the bottom of the hill we were coming down and we decided on a whim to just have a peek at what was in this enclave that we had to make a U-turn to even drive into it. We came to the bend in the curve and there was the house kind of tucked in the bend of the curve- farther back than its two neighbors, really tucked away.

We walked up to the gate. There was no actual “front door.”  You had to pass the garage and go through the gate where the front door was on the side of this home. When we walked through that gate… Paradise greeted us. A tropical paradise in this yard that wrapped around the house. In back was a two level jacuzzi and pool with a little waterfall, an over-arching coral tree and 30 foot mature queen palms everywhere. A high wall surrounded the perimeter of the yard to block noise from the street on the other side. This was a little piece of Hawaii tucked into the back of a very private and secluded back yard. It was absolutely breathtaking. There was even a little sliver of view when you sat by the jaccuzi that had hills that looked just like the West Maui mountains in the distance.

Our emotional decision was made even against our better judgement. Everything else in viewing the home was about determining if we could get it all to work with our wish to have that secluded home with its little stolen bit of Maui. A month later we moved in.

What would have gotten us to that house earlier? Any media that said, “A secluded Orange County home with a back yard that’s just like Hawaii in Yorba Linda.”

It’s an interesting concept. What would a search like Orange County homes with Hawaiian Style Back Yard mean? Certainly it would mean that someone knows what they want to buy. If they really feel strong about how much they like Maui like I do, then you may have yourself a sale with minimal effort!

Learn more about commercial intent marketing with emotion. My Houston home with pool example for River Oaks.

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Gary Hansen works effectively and with superiority in the Yorba Linda Homes market and Yorba Linda Homes in Eastlake Village

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