CAT | SEO and SEM
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OC Search Marketing – What if You Knew Something That Nobody Else Knew? SEO Planning
0 Comments | Posted by Dave Keys in SEO and SEM
“What if you knew something that nobody else knew about the behavior of people who are about to buy your product?” How does this question relate to SEO? more later…
Descartes, are you saying SEO makes the unseen visible?
Let’s talk about an important concept and question in reaching your audience: Do you even exist? The philosophical tenets of solipsism are certainly skeptical about our universe, transforming Descartes’ “I think, therefore I am.” to “Something exists only if I observe it.”
While that may be a philosophically indefensible or even silly philosophy, there is a truth not to be missed here when it comes to marketing.
We think of the sun as something white hot, burning, searing and unsurvivable, but the sun “calmly” does what it does. If an asteroid falls into the sun, neither the sun nor the asteroid cares and the effect is as if nothing happened. There would be no “history lost” or “population annihilated” For all the explosive energy produced in unimaginable quantities by the sun every microsecond, there is no sense of it anywhere but in the minds of scientists and people like me who might discuss it for a while, but in general, from nearly every perspective in the entire universe, the sun is not a stunning vortex of energy. It’s a pinpoint that cannot even be detected from the next door neighbor galaxy. In the universe in general, stars collide in stark silence and darkness. Without anyone to observe them, there is no difference between light and other levels of radiation, it is all just ebb and flow of energy “particles” as they interact.
How this relates to SEO
Likewise, In the minds of your leads, you don’t exist. You can be projecting as much energy, light, display and heat as the sun with great explosive force for a long time, but to a lead that doesn’t observe you, it is all like nothing. Like a man sitting in a desert at night millennia ago, who thought the sun dies every night, and a new one comes out in the morning, your leads have no concept that you are there to solve their problem. They do not know that you were there yesterday or will be there tomorrow.
Until you appear.
It doesn’t matter so much when or where you appear, but it matters greatly how they feel when they observe you. If you’ve ever rounded a corner and come across a mirror unexpectedly, you know how the sudden emergence of unexpected information can make you feel. You, for a moment, see a stranger in the room and then, almost but not quite instantly, that stranger becomes you. That moment just before your recognition of, “It’s me.” is the kind of moment you want for people when they discover you. An unexpected and powerful moment when a revelation takes place. One that says, “This person can improve my lot.”
What if you knew something that nobody else knew about the behavior of people who are about to buy your product? Suppose that a week before they start a search for your product, they type into a search something that only you know they are going to look for? You would have the opportunity to reach everyone who will be getting your product or service ahead of competitors that spend millions trying to reach those consumers first.
When researching, planning, promoting and everything else for SEO, this is the essence of what you must do.
Reach buyers first.
Create an experience in their very first observation of you that compels them to take action.
You need to create a compelling call-to-action in the mind of your readers. This is important because this is where you present to the public that you can solve their problem.
You must create content that will simultaneously find its way to people who need, who badly want, what you offer (what is that?) and motivate them to choose you to provide it. That is your simple challenge and that is what I always stress to my clients that they must find out.
In my Orange County SEO business, I follow this same concept, striving to figure out what kind of information people start researching who are early-on candidates for a product or service. Often that niche, when discovered can propel a campaign far faster than the traditional back-link contest against competitors who are miles ahead of a new participant in the race to page one.
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Orange County SEO for Video | Learning The Ropes | Success Assessment
0 Comments | Posted by Dave Keys in SEO and SEM
An aggregate of not too much optimization has landed my video for La Cresta homes on page one of the keyword search. This result lends to my developing theory that three factors make video an easy target compared to traditional websites for SEO:
- Anchor text on back links
The exact phrase being optimized along with a mix of related keywords can do a lot for propelling your video to page one, especially in niches. The result can be seen within days or even hours. - Optimization on the video page, especially on YouTube, including a file for CC (closed captions or captioning) even if it doesn’t render as expected in the video, I suspect it still gets read by Google
- Relative competition – you’re not going to get a video on page one for “California real estate” without a whole lot of major effort and influence online. If competition is relatively low for the video, you’ll sail past a lot more competitors than with SEO on web pages alone.
Orange County real estate photography
Next steps: Take on a more competitive environment in Orange County for real estate photography. This search already yields two other real estate photography videos, both from youtube with prominent positions. The competing videos are about six months old. This could be a long time in terms of assessing age for videos on YouTube.
This is still a learning process, but an exciting one. For now, video seems to be a vulnerable exploit that many competitors won’t be engaging in for a while yet.
Update – One of my real estate clients has rocketed to page one for a coveted high value real estate area in just 24 hours using YouTube video and offsite SEO. Twenty Four Hours. Search Google for “BallenIsles real estate for sale” and you’ll see it there, ahead of competitors that have invested plenty of time and money into SEO activity.
