Have you been on page one in the past or never been able to quite get there? What could be holding back your ranking? Is it impossible to get on page one in your market? Generally no, it’s not impossible. Find out what’s keeping your website from winning in search results with my live, one-on-one comprehensive customized individual analysis of the three factors that can impact your website’s performance in search results.
In Like A Lamb… Penguin 3.0? If so, it seems fairly gentle for a Penguin update. Lots of changes in search results for some. Lots of chatter about Penguin 3.0 or Penguin 6 etc. The obvious is that something event-class happened early Saturday Oct 18, 2014. Anyone’s guess what it could be if not a Penguin refresh. That’s my vote but Google hasn’t confirmed. I have seen a few things improved where I knew someone had a Penguin penalty. Waiting for confirmation from Google if it ever comes.
Here’s what it’s not:
These are my observations only. Any of them could end up being off center of what is really happening but one thing is clear, the update seems to have extremely little or no impact on higher quality links.
The weekend has been abuzz with an obvious update in the algorithm. Recovery of websites, including some that I have managed, disappearance of other websites (none of which I have managed) seem to fit within the definition of a Penguin algorithm refresh or update. There are a lot of things this update is NOT (yet) which should be paid attention to until more information can be verified. Here is my short list:
• Not confirmed by Google (Now it’s confirmed)
• Not necessarily Penguin as we know it – far weaker right now than previous updates
• Not necessarily completed. Anything could follow this. It could
roll back, stay the same or get more intensive.
• May not be too strong because of the reported difficulty in distinguishing between negative SEO and intent-to-rank SEO.
May not be permanent. Could be just another test. Previous reports show penguin like recovery followed by repositioning to penalized rankings.
• Seems to more clearly target lowest quality automated link building such as GSA, Magic submitter, SENuke etc. This would certainly be the easiest footprint to separate from the rest and this update has done just that by my observations. This is also the more likely source of negative SEO as well so it’s hard to say what will happen next if a lot of complaints about negative SEO flood Google in the morning.
Set it and Forget it? Forget it!
One day soon, somewhere, someone will wake up and check on their local business listing and find it has disappeared. Google will have removed it without a trace and without fanfare. No, they didn’t take a punitive action against an offending product or behavior, but rather the lack of one.
One thing Google loves is freshness and change. Something new to offer its searching audience. The BSO (bright shiny object) is what people like and Google knows it. They want a steady stream of them to hand out on their portal. You could make a case for the different as a marketing strategy. There are lots of opportunities in niche content creation and page one, even #1 search results that would surprise you like: California business cash flow solutions
Keeping it Fresh for the Search Market is SEO in Action
Google wants you to keep up and keep it fresh. That simple. Take that places page you created last year. If you leave it alone, you may find that Google has decided that if it isn’t relevant enough to you to update it, it isn’t relevant to others either and they’ll go ahead and let if go with the purge that happens with any healthy data management system whether it is the human mind or a virtual system like Google. Memory and data get pruned, trimmed and purged routinely in human minds and in Google. What color was the car parked next to you in the parking lot this morning? If you do remember at all, what about yesterday? Eventually, information is purged and consolidated.
From the Google + TOS page: Google may, without notice, remove your Google+ Pages if they are dormant for more than nine months.
One thing you’ll want to do is keep up with your potentially most valuable online asset. A local listing that places above competitors goes a long way. SEO is becoming PR a little bit more every day. Keeping it fresh isn’t just an SEO tactic, it’s a necessary strategy and plan.
It may be convenient to set some processes in business and have to give minimal thought to them afterward but Google local and SEO in general aren’t among those set it and forget it processes.
I participate in a forum for SEO advice. Mine isn’t always in the professional vernacular but I focus on clearing up major issues fast for websites. Real estate websites are close neighbors of Bed and Breakfast websites so I thought I’d share some observations on this particular website just for people in real estate to gain some perspective into what should and shouldn’t be happening on their sites as well. I hope you gain some benefit from this review of a B&B website.
I have a client at http://www.shorecrestbedandbreakfast.com/ with a blog at http://www.shorecrestbedandbreakfast.com/blog/ I could use some advice on how to get this site up in rankings.
This article is syndicated from my real estate SEO blog and Activerain, but I wanted to add here that the website observed here has moved in and out of the top ten pages of SERPs. Today, it’s at the bottom of page four. It may yet recover but the obvious takeaway here is that at the very best, overoptimizing anchor text doesn’t help your cause.
In any SEO campaign, whether for real estate or anything else, best results correlate to best practices and what’s demonstrated here is poor practice indeed.
If you want to fall from Google page one to page five in search results, follow this example. Otherwise, follow some real estate SEO expert advice and avoid this practice like the plague. Google is getting better at finding poor SEO practices and discounting them. It may seem like a penalty, but it’s more like an equalizer. Google determines that if your one-trick-pony is your sole SEO strategy, your real estate website is probably not as valuable as other real estate websites and a downgrade is surely on the way for you.
Your real estate website is on Google’s radar all the time and the Boilerplate Anchor Text algorithm along with Panda and a host of other analyses of your on-page and off-page SEO is always ongoing. If you’ve been risking your website with poor SEO practices frowned on by Google then any short term gain you may have obtained is probably going to turn in to long term pain when the machines of Google’s 200+ algorithms catch up with you. Why not get the right kind of SEO strategy now? Contact Real Estate SEO expert Dave Keys at 714-222-7961.
Orange County SEO
Is SEO going to pay off for your business? Here is the essence of deciding on what, if anything, to do about SEO for your business website: make your determination strictly based on acceptable ROI (return on investment) and your business sales process. In sales training, this will be the sales path, or cycle or any number of monikers but it is the process by which your business persuades customers to make a purchase. The same process should be absolutely followed when making decisions about SEO. No marketing strategy or campaign should stray away from the formulation and execution of an effective sales process and SEO is as much a marketing campaign as any other form of marketing or advertising.
So, ask yourself. What would create an acceptable ROI? Can I get that with SEO? Will a page one, or number 1 top position for a keyword deliver increased sales volume? Is it worth the expense of getting that spot? How does organic placement perform vs. PPC? How much search traffic is there actually for this keyword or phrase? Do people who search this phrase make a buying decision or are they likely to only be investigating and evaluating? The job of SEO is to sell products and services.
SEO is a topic of debate these days and opinion varies from person to person. Opinion varies from people who think that SEO is just a frivolous activity and that it’s useless and over-simplified (it is made so by some purveyors of “partial SEO” solutions) to those who advocate SEO in the highest terms as an essential core component of online marketing success. Ultimately, the leading companies presently enjoying online marketing success utilize the services of SEO companies. The successful SEO firms (including this Orange County SEO consultant) are those that employ all the essential factors in an effective site optimization and link building campaign. They do their customers and themselves a viable and valuable service producing a win-win result.
Before deciding on any SEO link building effort, companies, and anyone, can get a glimpse of whether it will be worth investing in site optimization. The first course of action is to evaluate search traffic and competition for your business by testing terms associated with your product or service in the free Google Adword Keyword Tool. It is undoubtedly a critically important step missed or misunderstood by many who are new to SEO practices. The process is straightforward: think in terms of the consumer and test terms that they might type into a search when they are seeking a solution, an end result and a benefit. Again, the determining factor in making a purchase is the confidence a decision maker or buyer has in receiving a valuable benefit from your offering. These search terms, or keywords, are the same kind of things you think of during your formulation of the right kind of presentation, script or telephone dialogue in the development of your sales process. A common mistake many business owners make when it comes to optimizing a website is that of forgetting the sales process and forgetting the importance of the emotional connection created by effective, compelling presentation of the benefit of features or products or services that you provide. Consumers online are looking more than ever for the benefit. They are not necessarily looking directly for your product or service or service unless it is the precise benefit they are seeking. You probably already know enough how to promote your business in ways that deliver the highest ROI, and that knowledge should be directly transferred and applied to any search marketing or SEO effort.
Let us stipulate here that the majority of companies are in favor of search engine optimization in some form, but many do not have enough understanding of SEO to transform the process into an effective return on investment. There are numerous “SEO companies” selling partial solutions, or misrepresenting the amount of investment or work that will be required to deliver an appreciable ROI that many business owners have already been left with unsatisfactory results that add to the impression that SEO is not a viable pursuit for their business. These partial solutions tend to exclude a difficult component of SEO and that component is usually effective link building. Contextually relevant links from external sources must be created or obtained and that’s an intensive process that must be done in accordance with the Google TOS to provide a lasting, effective result. Many so called SEO providers will try to sell businesses on shortcut strategies like PPC which is proven to receive a predictable but small and expensive ratio of click-thru and conversion traffic. PPC is fair enough if you understand its metrics and expectations but the overwhelming majority of online search trust goes to the organic results. The other usual “trick” of those offering an incomplete solution is providing only on-site optimization including site design, blogging, content creation and structure, etc. These all account for around 15% of the total factors in search engine rankings according to surveys of top SEO experts. The other 85%? You guessed it. Acquisition and aggregation of quality, contextually placed, keyword-rich anchor text back links.
Companies who understand this holistic approach to SEO continue to dominate search engine results and acquire the lion’s share of online business.
Contact me at 888-216-1231 for ROI focused SEO | Orange County SEO.