Barry Schwartz at SERoundtable says it looks like Penguin 3 is about to roll out. I wouldn’t be too surprised. There has been some unusual volatility in search results over the last couple of days even among my customer base. Spikes in volatility are typical just prior to a major update in the Google search engine.
Penguin updates are real and harmful to a lot of businesses but Google doesn’t mind that as long as they can improve their search results to their liking. It’s our job to make sure we don’t get hammered by an update like this or any.
If your website was hit by the last Penguin update, now is the time to have already done your disavowal’s etc. If you start now it’s probably too late for this cycle.
The advice from Google will probably not change much. If you have been hit by Penguin or get hit this time around, as far as organic search rankings is concerned, it’s probably best to just start over with a new website.
In my own experience, I have, to be largely true. I have struggled for months on end with recovering websites from penalties with marginal results while on the other hand, I’ve been able to rank brand-new domains for fairly competitive markets with hundreds of thousands in population in the real estate niche on two page 1 for market high-volume terms in 60 to 90 days flat.
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