★★★★★Real Estate SEO is the essence of lead generation in the home selling industry hands down. You’re in business to get leads who will hire you to buy or sell a home. 90% of buyers start online and sellers are sneaking in the back door, so to speak, to search for answers to how to get the most for the sale of their home. Real estate agents are not the first thing they’re looking for so the strategy is a little more of a challenge to be seen by them.
Answering Real Estate Questions for Sellers and Buyers with SEO
You can use the form to the top right of this page or just call 714-924-4422 to get started with me to get help and rank in Google for your real estate market.
If you’re looking for real estate buyers, the formula is really straightforward. Find out what locations and keywords your market tends to search most. Don’t forget that terms like Boca Raton real estate are going to be heavily influenced by other agents searching to see where they rank in Google. If you have 1,000 agents in your market and 10% of them search at least once per week for mytown real estate, then that is 4.2 X 100 or 420 searches a month by real estate agents alone. In most markets, that accounts for more agents than buyers. You want to look at traffic metrics for homes for sale in your market because it’s a stronger buyer indicator and your leads that come from that keyword will include a higher percentage of quality buyer leads.
Researching Real Estate Keywords for SEO
The keywords to target for money are the other terms and niches like homes for sale in Boca Raton. Yes, the SEO conscious realtors and agents will be checking that out too, but not to the scale of the industry term. People in business mistakenly think in the terms of their industry but shoppers and sellers not so much. They use whatever comes to mind. Effective real estate SEO strategy means you’ll think more in the mindset of your customers when choosing what to target. A single post with the right touch of “honey” in terms of buyer intent keywords can answer a question in a way that Trulia, Zillow, etc will never do.
There is all manner of low hanging fruit and it’s in every market. Yours just for taking a few minutes to think through about what people want and create answers for them. The ones most likely to buy will find you.
Are you thinking from the perspective of the people who are about to spend money?
You can use the form now to the top right of this page or just call 714-924-4422 to get started with me to get help and rank in Google for your real estate market.
Defining Real Estate SEO
I want to be clear about what SEO is in the Dave Keys SEO definition. There are essentially two sides of the SEO equation for Google: Internal and External SEO signal metrics.
Internal: The process of making your web pages and websites “look” the way they should to a search engine.
External: Signals coming from other websites that point to your page or website. These are most commonly links. Although there are other signals too, they apply more to branding and large scale traffic. For smaller websites, links are the 98th percentile of factors that influence search results ranking. Google knows this too. That’s why they deploy so many punitive algorithms for overreaching link building tactics such as boilerplate anchor text.
Get Help For Your Real Estate SEO
Step one is to determine if you’ve been hit by one of these negative algorithms. If you have you face an important decision about whether to attempt to recover your website or just move on to a fresh website and get online leads. That second option is often the fastest way to recover higher search positions in Google.
Step two is to optimize the website as described above Defining Real Estate SEO. Both internal and external metrics are mandatory to get on page on of Google in real estate searches.
Use the form to the top right of this page or just call 714-924-4422 to get started with me to get help and rank in Google for your real estate market.