★★★★★ Don’t miss out on the money producing SEO that markets YOU. Home buyers and sellers need to choose you as their agent for you to make money online.
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★★★★★ Who Else Wants To Successfully Compete Head To Head With Zillow, etc. For Highest Volume Search Terms In Their Real Estate Business? ★★★★★
Real Estate SEO is the essence of lead generation in the home selling industry hands down. You’re in business to get leads who will hire you to buy or sell a home. 90% of buyers start online and sellers are sneaking in the back door, so to speak, to search for answers to how to get the most for the sale of their home. Real estate agents are not the first thing they’re looking for so the strategy is a little more of a challenge to be seen by them.
Answering Real Estate Questions for your Sellers and Buyers with SEO
You can use the form to the top right of this page or just call 714-924-4422 to get started with me to get help and rank in Google for your real estate market.
If you’re looking for real estate buyers, the formula is really straightforward. Find out what locations and keywords your market tends to search most. Don’t forget that terms like Boca Raton real estate are going to be heavily influenced by other agents searching to see where they rank in Google. If you have 1,000 agents in your market and 10% of them search at least once per week for mytown real estate, then that is 4.2 X 100 or 420 searches a month by real estate agents alone. In most markets, that accounts for more agents than buyers. You want to look at traffic metrics for homes for sale in your market because it’s a stronger buyer indicator and your leads that come from that keyword will include a higher percentage of quality buyer leads. Researching Real Estate Keywords for SEO The keywords to target for money are the other terms and niches like homes for sale in Boca Raton. Yes, the SEO conscious realtors and agents will be checking that out too, but not to the scale of the industry term. People in business mistakenly think in the terms of their industry but shoppers and sellers not so much. They use whatever comes to mind. Effective real estate SEO strategy means you’ll think more in the mindset of your customers when choosing what to target. A single post with the right touch of “honey” in terms of buyer intent keywords can answer a question in a way that Trulia, Zillow, etc will never do. There is all manner of low hanging fruit and it’s in every market. Yours just for taking a few minutes to think through about what people want and create answers for them. The ones most likely to buy will find you. Are you thinking from the perspective of the people who are about to spend money?
You can use the form now to the top right of this page or just call 714-924-4422 to get started with me to get help and rank in Google for your real estate market.
Defining Real Estate SEO I want to be clear about what SEO is in the Dave Keys SEO definition. There are essentially two sides of the SEO equation for Google: Internal and External SEO signal metrics. Internal: The process of making your web pages and websites “look” the way they should to a search engine. External: Signals coming from other websites that point to your page or website. These are most commonly links. Although there are other signals too, they apply more to branding and large scale traffic. For smaller websites, links are the 98th percentile of factors that influence search results ranking. Google knows this too. That’s why they deploy so many punitive algorithms for overreaching link building tactics such as boilerplate anchor text. Get Help For Your Real Estate SEO Step one is to determine if you’ve been hit by one of these negative algorithms. If you have you face an important decision about whether to attempt to recover your website or just move on to a fresh website and get online leads. That second option is often the fastest way to recover higher search positions in Google. Step two is to optimize the website as described above Defining Real Estate SEO. Both internal and external metrics are mandatory to get on page on of Google in real estate searches.
Use the form to the top right of this page or just call 714-924-4422 to get started with me to get help and rank in Google for your real estate market.
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Feeling Like Google Is An Oncoming Tank In Your Web Traffic Lane?
Building online organic search visibility with SEO has never been so profitable.
So Google loves an impersonal big brand and thinks you’re part of the problem? Convincing the search engine is for many agents an insurmountable barrier to being found by people who should, but for any other reason than Google preference for syndication websites, should be on page one visible to new real estate prospects. That’s why it’s important to force the brand-biased search engine to recognize you as an authority and a brand in your marketplace.
Stop Being Pushed Off To Page Two, Three, Four…
Google is happy to call the big brands and syndicate MLS aggregators like Trulia their best answer for most searches related to real estate regardless of location or even a direct request for local real estate agents. I help forge a clearer answer for the search engines to choose that involves local agents as the forgotten true value in a real estate purchase or sale.
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Need Detox? Penalized And Stuck?
Google has slapped down a lot of unsuspecting websites. Sometimes it’s just non-negotiable that you need to preserve your present brand and recover your website from the penalty. We’re experienced and successful in removing penalties and reversing ranking downgrades. Call Now: 714-924-4422 for a quick Detox evaluation.
Google Just Loves A Big Brand!
In 2008, Eric Schmidt, Google CEO opined the Internet is a cesspool of misinformation and brands clean up the cesspool. That’s why websites like Zillow seem to get away with breaking every rule while you could be body-slammed by Google for 8% anchor text for your market terms.
Who Did Google Call A Cesspool?
Google obviously gives a lot of preference to those guys. Not you. They’ve classified the local real estate agent (you) as the “cesspool” and the aggregators as brands. The brands’ pages rank even when they have zero links to an individual page. Their advantage is domain authority and that comes from millions of links pointed via various link schemes like giving away widgets, tools and whole websites. Corporate level authority, thanks to Google is nearly unbeatable.